Embrace Building Wraps has begun 2026 by confirming that it has helped plant more than 20,500 trees as part of a long-running climate commitment linked to its printed scaffold wrap projects.
The company first made the pledge in December 2020, committing to invest in climate-positive initiatives every month and with every project delivered using flexible substrates. Five years on, that promise has developed into what the firm describes as the Embrace Building Wraps Global Forest.
Working with its clients, the business has supported 20 tree-planting projects across the UK, Madagascar, Kenya, Tanzania, Mozambique, Uganda and Ethiopia. The projects form part of a wider programme aimed at delivering measurable environmental impact rather than symbolic offsetting.
Alongside tree planting, Embrace Building Wraps reports that it has helped avoid an estimated 261.86 tonnes of CO? equivalent through 51 verified carbon avoidance projects. These include waste-to-recycling and waste-to-energy schemes designed to prevent spent printed scaffold and building wraps from entering landfill.
The company says the approach is intended to demonstrate that sustainability and commercial performance do not need to be in conflict.
Greg Forster, Managing Director at Embrace Building Wraps, said the commitment was embedded into how the business operates.
“We are a climate-positive workforce and believe there should never be a trade-off between supporting the planet and running a successful business,” said Greg Forster. “Through our policies, procedures and ongoing commitments, we are proud to contribute to a more sustainable future.”
Embrace Building Wraps says the programme will continue to expand throughout 2026, with further projects planned as new scaffold wrap contracts are delivered.
