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Your work speaks for itself… or does it?

The best marketing stories could be the ones you’re not telling. In her first monthly column, Petite Agency founder Sophia Gowland looks at the gap between the reputation scaffolding firms have built and what people find online.
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Everyone has the same AI tools. No one else has your best work.

Brian Webb explains how scaffold businesses can get better results from ChatGPT by using their own covering letters, method statements and client communications as examples.
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Beyond the Hype: Where AI Actually Delivers Value for a Scaffold Business

AI can draft a site report in seconds, but it cannot plumb a standard or assume legal accountability. Scaffold businesses operate in a world...
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Don’t rely on digital tools to solve your problems – a strong management approach is critical

Scaffolding contractors have a lot on their plates. There is technical and legislative compliance to meet on every job, while also running and growing...
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The story behind Scaffolder’s Day, and how it became an industry fixture

Each year on 14 January, the scaffolding industry marks Scaffolder’s Day. There is no formal programme, no governing body and no official endorsement. Yet...
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The real value of competition in scaffolding

Anyone who’s ever worked in a management or sales position in scaffolding will tell you that competitors are always on your mind. Perhaps you...
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ScaffEx25 – The Start of Something Special

ScaffEx25 has now closed its doors in Manchester, and as I reflect on the two days, one thing is clear — this event has...
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Layher: Leading the way in product and design innovation

As Layher is shortlisted for the NASC Scaffolding Excellence Awards 2025, Brand Ambassador Des Moore looks at how and why the company invests in...
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7 Business Blind Spots That Are Holding Your Scaffolding Company Back

I’ve been running my consultancy business for nearly two years now. Doesn’t time fly: my time at TRAD Group seems a distant memory. In...
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Investing in Layher’s technical expertise brings measurable returns

Design is a critical part of your project. You can’t ignore it. And, if you want to maximise your investment in Layher Allround® ,...
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