New 10-year deal for Altrex and Pop Up

New 10-year deal for Altrex and Pop Up Products
Eugene Derksen, CEO, Altrex, and Nigel Woodger, CEO, Pop Up Products.

Pop Up Products and Altrex have confirmed the signing of a new 10-year deal in the UK.

Since the partnership came into existence in 2009, both companies have been able to celebrate many successes together, such as developing the world’s first one-person erect tower range and delivering more than 700,000 tower components in the UK market.

In the new 10-year agreement, they have agreed the sales and distribution of mobile access towers, ladders, stepladders and associated access products in the UK and Ireland.

The pair have also agreed a Worldwide Intellectual Property (IP) partnership. 

 “We have worked with Altrex since 2009, to find a partner like Altrex and to work with such a dedicated and professional team is fantastic. Our goals and values are completely aligned, this is demonstrated through our success in developing products, developing new markets and above all serving our customers, we are as one!” Nigel Woodger (Pop Up Products Limited, CEO) said.

“On behalf of Pop Up Products, I thank Altrex for the last 11 years and now look forward to the next 10 years of our special partnership”

Eugène Derksen (Altrex BV, CEO) added: “The partnership with Pop Up Products Limited is unique, reliable and one of its kind due to the joint competencies and creativity where the beliefs of both organisations come together. The distinctive combination that is created enables the customers as well as the end-users to have access to “the best solutions” when it comes to sustainability, ergonomics, user-friendliness and last but not least, safety,” 

“I also trust that our companies continue to work together for the next 10 years, like in the past 11 years and that this remains to feel ‘natural’, because the relationship has arisen from mutual added value which results in strengthening each other. Fortunately I still recognize this every day!”