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What happens when your reputation enters the room before you do?

Sophia Gowland of Petite Agency explores how personal branding helps construction leaders make their reputation visible beyond the people who already know them.

Tube costs rise, but the CBAM outlook eases

In his first monthly column for Scaffmag, Trevor Inns of Tube Industries examines the forces shaping scaffold tube costs and explains why his latest estimate of January’s CBAM impact is lower than he expected in October.

Confessions of an MD

At 21, John Trayfoot blacked out on a roof and fell 8 metres through a skylight into a Brighton timber yard. Now managing director of M R Scaffolding, he starts his company's safety sessions with that story, and with a question: why do experienced people who know the risks still cut corners?

Forty CVs, and one of them is talking to ChatGPT.

Brian Webb examines how hidden instructions in CVs and other documents can influence AI responses, and what scaffold businesses should watch for.

Your work speaks for itself… or does it?

The best marketing stories could be the ones you’re not telling. In her first monthly column, Petite Agency founder Sophia Gowland looks at the gap between the reputation scaffolding firms have built and what people find online.

Everyone has the same AI tools. No one else has your best work.

Brian Webb explains how scaffold businesses can get better results from ChatGPT by using their own covering letters, method statements and client communications as examples.

How engineering precision is shaping the next generation of ringlock scaffolding systems

Precision has become a central issue in modern construction. As scaffolding and temporary works are used on more complex access, shoring and formwork projects,...

360 Degrees Consultancy: From Start-Up to Top 5 UK Scaffolding Consultancy

When Karl launched 360 Degrees Consultancy in 2020, he was drawing on more than three decades of experience in scaffolding management, temporary works, operational...

Des Moore: “The next five years are critical” for scaffolding

As Des Moore approaches his 70th birthday, he is not interested in nostalgia. After more than 50 years in scaffolding, from the tools to...

Beyond the Hype: Where AI Actually Delivers Value for a Scaffold Business

AI can draft a site report in seconds, but it cannot plumb a standard or assume legal accountability. Scaffold businesses operate in a world...

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