Allied Access celebrated the launch of its new identity and branding at an event that was designed to make the industry to sit up and take notice.
The North West based Allied Access, formerly known as Allied Scaffolding undertook the rebranding event on Thursday (4th October) to reflect its changing business.
Although scaffolding remains at the heart of the business, mast climbers and hoists will now be a significant part of Allied’s access portfolio. With an increasing number of clients choosing a combined approach, and more complex projects demanding a mix of access solutions, Allied Access will now be ideally placed to offer a responsive, efficient and reliable service.
Even though the rebrand event had its important message of Allied’s changing business to communicate, its message to attendees of the event also included something the company believes critically important – Safety.
Allied Access said inviting Jason Anker MBE as their keynote speaker was a bold move. Jason’s story is without question polar opposite to being uplifting. Confined to a wheelchair after a fall from an untied ladder, Jason’s mission is to raise awareness and to help prevent what happened to him happening to anyone else.
However, there were light-hearted moments at the launch event provided by guest speaker Barrie McDermott, Rugby legend and Sky Sports pundit, who entertained guests with his trademark blend of insight and entertainment.
Pete Ferris, Allied Access’s Commercial Director said: “Our new identity is bigger, brighter and bolder, reflecting the business we are now and the business we are going to be. The launch event was a great success and it was fantastic to see so many of our clients attend. For some, it was the first time they had heard about our humble origins.
“We’ve changed a lot since the early days back in the 1980s, and we’ll continue changing to meet the needs of our clients.”