Embrace delivers giant scaffold wrap for iconic store


Cheltenham based Embrace Building Wraps has delivered a giant scaffold wrap for an iconic Chelsea department store.

In the very heart of Chelsea stands Peter Jones & Partners department store. The store is currently undergoing a significant exterior façade refurbishment program by Conamar Building Services which requires the exterior of the property to be wrapped in access scaffolding erected by AGS Scaffolding Ltd.

Jones & Partners chose to encapsulate the Kings Road and Sloane Square elevations in a digitally printed mesh PVC wrap featuring an elegant grey and white striped design with three gold logos, ‘never standing still & ‘open as usual’ messaging.

Embrace said: “As each of the three main sections of scaffolding were erected, we swiftly wrapped at different times, and then seamlessly joined to create one giant wrap measuring 2,268 m2 – that is about the same size as a row of seven double decker buses stacked four high!”

The use of the building wrap ensures the residents, visitors and local retail stores in the area didn’t have to endure exposed scaffolding and also provides protection from the dust and grime associated with the site works.

Greg Forster, Managing Director at Embrace Building Wraps added: “We are delighted to be working at Peter Jones & Partners for the John Lewis Partnership again, having previously delivered the giant wrap on the John Lewis Oxford Street flagship store a few years back.

“This was a cracking job by all concerned where the main contractor, scaffolding specialist and Embrace team all worked in unison with one common goal – to make it happen!

Each of three component wraps is the same size as three tennis courts and needed to be installed at different times. The striking creative design lines up seamlessly across both elevations – one of which has a challenging curved surface. We have all sorts of tricks up our sleeves and hundreds of jobs under our belt – that is why this printed scaffolding wrap looks sensational!”

The scaffold structure will also be dismantled in three sections during different phases of the project and when this happens the remaining scaffold sections will still be wrapped in the printed graphic until removal.