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Breaking Barriers: Francesca Fuser on Innovation, Leadership, and Pilosio’s UK Ambitions
Building From the Ground Up
Her approach? Unconventional, to say the least. “I started with a notebook and a LinkedIn account. A few trips, a few posts, and from there, I built my community, dedicating all the time I had, weekends and sleepless nights. Because let’s be honest, when results are slow to arrive, sleep doesn’t give you a discount.” That dedication has paid off. Today, she’s spearheading efforts in the UK and the United States, where Pilosio recently signed a partnership with Skyclimber for Flydeck distribution in North America. But it hasn’t all been smooth. “I remember being incredibly tense during the Bridge Conference in Scotland. I had to speak in public, and in English, no less.” A podcast featuring Brené Brown and Adam Grant helped: “Don’t feel any shame being vulnerable, take a deep breath, own it and take on the world.” The biggest lesson? “I’ve often faced limitations due to linguistic, cultural barriers, or simple stereotypes. I realised that it is precisely attentive listening that overcomes every obstacle and builds true value.”Connection as Strategy
Ask Francesca about her leadership style and she doesn’t hesitate. “My leadership style is founded on connection. Empathy is the keystone for me, not only for daily communication but for generating future opportunities.” It’s not just talk. This philosophy runs through everything she does. “Knowing how to attract is the first hook in any lead acquisition funnel.” When it comes to talent, she has a clear philosophy. “I firmly believe that each of us possesses gifts, and the greatest challenge is recognising them and, for the employee, accepting the opportunity to see them emerge.” Take Francesco De Martino, now managing Pilosio’s Dubai branch. “He was a contact from my previous job, and I immediately recognised his talent. When we needed someone for the Middle East market, he was the perfect candidate.” Today, thanks in part to their partner Al Laith, Flydeck is being used on some seriously impressive construction sites.Engineering-Led Innovation
So what makes Pilosio different? For Francesca, it’s the unique combination of manufacturing expertise and real contractor experience. “Pilosio carries a historical legacy of product quality and engineering expertise. Euroedile brings the experience of a leading contracting firm, with decades of direct work on site.” That contractor perspective changes everything. “We don’t innovate for the sake of it, but to solve concrete construction site problems.” The Flydeck system is a perfect example. Born from a real need—rapid, safe installation with minimal logistical footprint—it puts operator safety first. “The health and life of the operators, because less weight means better work.” The numbers tell their own story: 200 square metres per day with just three operators. Applications range from ceilings to stadiums, oil and gas plants to data centres.
Cracking the UK Market
The UK. For international manufacturers, it’s both opportunity and challenge. “The United Kingdom represents the authority of the scaffolder for everyone. History teaches us this, and it must be respected.” The response has been encouraging. “The UK market appreciates our combination of a certified product and an engineering approach. We’ve seen strong interest in our systems, which offer clear logistical efficiency and assembly time savings.” Pilosio’s calling card? Flydeck. “This system, which the railway and infrastructure industry loves for its installation speed and logistical efficiency, has allowed us to quickly capitalise on brand awareness.”
Looking ahead, Francesca sees change coming. “Over the next 12 to 18 months, I expect a significant change of pace in the British market in general. I observe a clear acceleration in terms of open-mindedness and entrepreneurial spirit.”
She’s not naive about the challenges. “We know that tube and fittings are deeply rooted in the UK. It’s a true art, if you will.” But the reality is shifting. “The high pressure on labour costs and project timelines makes it essential to orient every decision towards site efficiency.”
Strategic Partnerships
The partnerships with JMAC and Creator came from a place of self-awareness. “It all starts with self-awareness: when you know who you are, you know how to achieve your goals. Pilosio is not the only player in the scaffolding sector, but in recent years, we’ve distinguished ourselves as the driving manufacturer in innovation.” The alignment with JMAC and Creator felt natural. “Both Luis and Ryan started from scratch and embody our same values of respect, ethics, and a will for change. But what brought us together was a concrete need: the infrastructure sector, particularly the railway world, urgently required an installation partner and a British designer who could support our innovative systems locally.” The partnership structure is carefully designed. “The agreement with JMAC and Creator is structured as an exclusive partnership, but it is vital to define the scope of that exclusivity.” For the Flydeck system’s UK launch, Pilosio needed two distinct partners: JMAC, as the scaffolding specialist to handle exclusive distribution, sales, training, and rental services; and Creator, to provide the initial British design expertise to ensure compliance with UK regulations. But here’s the crucial part. “This partnership does not restrict the end market: the Flydeck system is intended for unrestricted use by all scaffolders in the UK, and any engineering firm can utilise the system in their designs. This collaboration demonstrates that both JMAC and Creator are focused on opening doors for the product, prioritising market growth over restrictive competition.” For Francesca, collaboration isn’t optional. “No player, however innovative, can face today’s complex challenges alone.” She points to the IXI Truss Beam, developed with Arka Chorbajian. “It is by combining Pilosio’s engineering with the practical know-how of those who assemble every day, that is, the mind of an engineer and the hands of a scaffolder, that we create products that are truly efficient and safe.”Sustainability and the Future
At Pilosio, sustainability isn’t just a box to tick. “Our sensitivity toward sustainability is an ethical conviction and a new business model.” The strategy is threefold: keeping production in Italy for quality control, developing products with optimised materials that reduce transport weight and emissions, and creating targeted solutions like the BlueSky system for hydro-washing operations. Is sustainability a dealbreaker? “Absolutely, yes. But I don’t see it only as an individual ethical choice by the customer. It is rather a necessary and unavoidable response to a social and regulatory issue that can no longer be ignored.” Looking ahead, Francesca sees a clear trend. “The future is driven by logistical and site efficiency, but above all, by the valorisation of the operator.” And she’s refreshingly practical about it. “We must stop thinking about science fiction solutions. There’s no need to go to Mars. Instead, we must focus on small engineering attentions that significantly improve life on site.” What does that mean? Minimising time at height. Lighter, modular products. Optimised load capacity-to-weight ratios. Less transport cost. Less physical strain. “Technology doesn’t replace experience. It empowers it, improving efficiency and safety. It requires the courage to embrace new methodologies, but also the willingness to listen to those who propose them.”Personal Reflections
Ask about her proudest moment and Francesca has to think. “From a team professional standpoint, the most gratifying moment was this year at SCAFFEX. Not only for the number of meetings but for the tangible recognition we received in terms of the most innovative stand.”
But there’s something else. “Being here today, in an interview of this level, surprised me. It makes me deeply proud of the journey I’ve undertaken and the trust the Pilosio team has placed in me.”
She’s quick to acknowledge the team behind her, particularly Garry Adams, and her primary inspiration, Mr. Parisotto. “The greatest lesson he taught me is the importance of treating the large client and the small client the same way, with the same attention and respect.”
Balancing technical innovation with human leadership comes naturally. “When we develop a system that reduces the time an assembler spends at height, we’re putting human safety first. When we design products that are lighter and easier to assemble, we’re applying the ethic of respect for physical fatigue and daily work.”
Advice for the Next Generation
For those looking to build careers in scaffolding and access, especially women, Francesca’s advice is straightforward. “My personal experience at Pilosio and in the construction world has been one of finding open doors, and I firmly believe that this sector is ready and eager to welcome female talent.” The key? Discipline and determination. “I was raised by my family to be who I want to be, but with respect, independence, and determination. The true differentiating factor today is the will to do.” She notes an important dynamic. “Men have a greater capacity for group dynamics than we do. Therefore, I believe that the real change will happen when women also actively begin to support and promote other women. This does not mean taking space away from men, who remain valued colleagues and partners, but simply putting a few more ‘female chairs’ in the room.” She gives credit to the women who’ve supported her journey: the SAIA female team, from Christina Reed to Jackie Davis. The Petite Agency team, Sophia Gowland and Maddy Howe. Rachel Young. And leaders like Suzannah Nichol OBE, CEO of Build UK and Kelly Winckler, CEO of Skyclimber. Recently, she put out a call for an all-female community in the scaffolding world. “I must say I found great solidarity.”What’s Next
For 2026, the ambitions are big. “Pilosio UK will transition from a strategic start-up phase to a fully operational and consolidated market player. By collaborating with our partnerships, JMAC and Creator, we will work to make our innovative systems, particularly the IXI Truss Beam and Flydeck, the benchmark standard for large contractors.” The plan includes workshops, Demo Days, and a presence at GIC (Italian Concrete Days). “We consider this an open invitation to all professionals and partners, including those from abroad.” As for personal success? “For me, success is intimately linked to the challenge. The beginning of this journey was arduous. I admit that I was sometimes underestimated. But this resistance was my greatest motivation.” Success in the UK means giving British customers the chance to believe in innovation. “It means having demonstrated that female leadership, founded on competence and determination, can not only survive in a traditionally male sector, but can also drive change and progress.” And she leaves us with the question she always asks: “Who are you? Pioneer or Follower? Remember, the former have always written history for the latter.” This article was originally published in Issue 28 of the ScaffMag magazine.JR Scaffold delivers specialist access for historic Glasgow statue
A key constraint was that no ties could be fixed into the historic fabric. As a result, the scaffold was designed to be entirely free-standing. JR Scaffold worked closely with Gallery Access Solutions, with detailed engineering drawings guiding the erection.
The scaffold was built precisely to design, with engineers inspecting and signing off each stage. A five-person team completed the erection within four weeks.
The project marks JR Scaffold’s first job with this client and demonstrates its ability to deliver safe, accurate access solutions on sensitive landmark sites.
John Jack, Contracts Director at JR Scaffold, said: “We are absolutely delighted with the completed structure we have built around the statue. It’s great to say JR Scaffold has played a small part in such a historic project. Being trusted to support the restoration of an iconic monument like Sir Walter Scott’s statue is something we are incredibly proud of.” Women say ill-fitting PPE leaves them unsafe at work
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Tens of thousands of women across the UK feel unsafe, embarrassed or scared at work because they are required to wear personal protective equipment designed for men’s bodies, according to new findings from the GMB union.
A survey of hundreds of GMB members found more than 70 per cent had experienced problems caused by ill-fitting PPE.
According to the survey, nearly a quarter of women said poorly fitting PPE made them feel unsafe at work, and almost one in five said it stopped them doing their job properly. More than half reported ongoing discomfort, while over one in five said they felt embarrassed. A small but significant number said the issue left them feeling scared.
One woman custody officer said poorly designed “low-rise trousers that don’t work for a lot of women’s body shapes” had led to prisoners making sexual comments because her underwear was visible.
Another woman working in the textiles industry said the issue went beyond discomfort. She warned oversized gloves created an entanglement risk with machinery, while respirators that failed to seal correctly exposed her to hazardous dust and chemicals, putting her long-term health at risk.
GMB is now calling on ministers to update health and safety legislation to ensure all workers are provided with PPE that fits properly. The union is also urging employers to adopt a new British Standard on inclusive protective equipment, developed to address long-standing gaps in PPE design and provision.
Vanessa Roberts, a British Gas worker, said women had spent years being issued PPE that was effectively men’s equipment “shrunk and dyed pink”.
“We need PPE that is truly inclusive, no matter your size, shape, gender or disability,” she said. “With GMB’s campaign and the new British Standard, hopefully we can have PPE that keeps us safe and makes people feel like we matter at work.”
Martina Vrajitoru, who works at Hinkley Point, said she had seen first-hand how poorly fitting PPE affected safety, confidence and morale.
“Inclusive protective gear isn’t just about equipment,” she said. “It’s about recognising every worker’s worth. I hope the new guidelines finally bring the change so many of us have been waiting for.”
The union said the issue affected women across multiple industries and warned that without action, many would continue to face avoidable risks simply because equipment was not designed with them in mind.
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