Embrace Building Wraps marks climate milestone with 20,500 trees planted

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Embrace Building Wraps has begun 2026 by confirming that it has helped plant more than 20,500 trees as part of a long-running climate commitment linked to its printed scaffold wrap projects. The company first made the pledge in December 2020, committing to invest in climate-positive initiatives every month and with every project delivered using flexible substrates. Five years on, that promise has developed into what the firm describes as the Embrace Building Wraps Global Forest. Working with its clients, the business has supported 20 tree-planting projects across the UK, Madagascar, Kenya, Tanzania, Mozambique, Uganda and Ethiopia. The projects form part of a wider programme aimed at delivering measurable environmental impact rather than symbolic offsetting. Alongside tree planting, Embrace Building Wraps reports that it has helped avoid an estimated 261.86 tonnes of CO? equivalent through 51 verified carbon avoidance projects. These include waste-to-recycling and waste-to-energy schemes designed to prevent spent printed scaffold and building wraps from entering landfill. The company says the approach is intended to demonstrate that sustainability and commercial performance do not need to be in conflict. Greg Forster, Managing Director at Embrace Building Wraps, said the commitment was embedded into how the business operates. “We are a climate-positive workforce and believe there should never be a trade-off between supporting the planet and running a successful business,” said Greg Forster. “Through our policies, procedures and ongoing commitments, we are proud to contribute to a more sustainable future.” Embrace Building Wraps says the programme will continue to expand throughout 2026, with further projects planned as new scaffold wrap contracts are delivered.

Scaffolding project manager convicted after temporary bridge collapse

A Finnish court has handed a suspended prison sentence to a scaffolding firm project manager over the collapse of a temporary pedestrian bridge in southern Finland that injured dozens of people, including a group of schoolchildren. The Western Uusimaa District Court sentenced the manager to five months’ imprisonment, suspended, after finding him guilty on 19 counts of aggravated negligent injury. The ruling relates to the failure of a temporary metal and plywood bridge in the Tapiola district of Espoo in May 2023. The bridge collapsed as 44 pedestrians were crossing, causing around 23 middle school students and their teacher to fall approximately five metres. Injuries ranged from minor to very serious. Six of the teenagers were left with permanent impairments, according to Finnish Safety Investigation Authority. In its verdict, the court said the project manager, aged in his late 30s, had neglected his duties by approving the use of the bridge without verifying its load-bearing capacity. The temporary crossing had been installed to maintain pedestrian access across Itätuulenkuja during construction works ordered by the City of Espoo. The court noted that the bridge was assembled using components from different scaffolding manufacturers and did not conform to standard structures. Ensuring the durability and safety of the installation was the responsibility of the project manager, the ruling said. Charges against a second defendant, a supervisor employed by the construction company that built the bridge, were dismissed. Police initially investigated eight people in connection with the incident, but charges against six were dropped before the case reached court. The City of Espoo also faced no charges. All of the injured students were eighth-grade pupils from Kalasatama School in Helsinki.

Funeral details confirmed as NASC publishes tribute to Wayne Connolly

The National Access & Scaffolding Confederation has published a detailed obituary for its President and Chair, Wayne Connolly, alongside confirmation of funeral arrangements following his death in December 2025. Born in Manchester in 1970, Mr Connolly was a prominent figure within the scaffolding and access sector both in the UK and internationally. He was widely regarded as a quiet but highly effective leader who helped shape the modern direction of the industry.

A leader who lived his values

The NASC obituary describes Mr Connolly as funny, honest, plain-speaking and always open to opportunity, qualities that shaped both his business career and his leadership within the industry. He spoke frequently about the importance of creating opportunities for others, a principle that underpinned his work across multiple organisations. One of his final public appearances took place at Manchester Central on the eve of ScaffEx25. While teams of scaffolders prepared exhibition stands, Mr Connolly arrived in full dinner suit to record an opening address for the Scaffolding Excellence Awards. He later joined a Bond-themed promotional film, an episode the NASC said captured his humour, self-awareness and willingness to support others.

From entrepreneur to industry statesman

A natural entrepreneur, Mr Connolly first built a successful car maintenance business before founding Connolly Scaffolding, which has grown into a well-established and progressive contractor. The company recently expanded into new headquarters. Within the NASC, Mr Connolly served as Regional Chair and Chair of the Membership Standards Committee before joining the board in 2022. In 2024, he was appointed President and Chair of both NASC and the Construction Industry Scaffolders Record Scheme.
Scaffex25 Manchester
During his tenure, he was a central figure in the confederation’s modernisation programme, including the launch and expansion of ScaffEx. He also oversaw significant changes to NASC governance and, as Chair of CISRS, drove improvements and modernisation in scaffolder training and education. The obituary describes Mr Connolly as a leader who did not need to raise his voice to be heard, but who instinctively understood how and when to deliver the right message. When he saw an opportunity to improve something, the organisation said, he acted on it and delivered results.

Funeral arrangements

Wayne Connolly is remembered by his fiancée, Nicola, three children and three stepchildren. His funeral will take place at 1.30 pm on Wednesday, 21 January 2026, at St Peter’s Church, The Village, Prestbury, Macclesfield SK10 4DG. All are welcome to attend, with a private service for family members to follow. For those unable to attend in person, the service will be accessible via live stream, with details to be shared by the NASC ahead of the funeral.

The real value of competition in scaffolding

Anyone who’s ever worked in a management or sales position in scaffolding will tell you that competitors are always on your mind. Perhaps you think they are pricing too low, or being unrealistic with equipment levels or delivery times. Perhaps you think their product isn’t as good as yours, or that they don’t look after their customers as well as you do. We’ve all felt the pressure of competition. In my mind, it’s an essential part of running a successful business. Competition makes you think differently, and rise to the challenge of making your offer the best it can be. When you do this, your business becomes better, your competitors look for new ways to do things, you pay more attention to the areas where you’re underperforming, and your competitors look at what you’re doing and try new things themselves. The result? Better choices, better service and better outcomes for your clients. And that last one is the most important thing as far as I’m concerned. In an ideal world, there should be no losers here. But of course, that depends on who’s running the business and how they react to direct competition. A planned, strategic, transparent approach is always best. You need to build a reputation for professionalism and service, as well as product quality and cost. Managing all these elements puts your business in a strong market position where others respect you, even as they’re trying to compete with you.

Competition in system scaffolding

I and many others believe that an investment in system scaffolding is in the best interests of most scaffolding contractors. Any scaffolding contractor who adopts system will improve their business performance and commercial value – with the right approach. And that starts with exploring several system options on all points of service, and not just price. Just doing a basic review of price can be very misleading and can mean you end up making the wrong choice for your business. Of course, system scaffolding is a competitive market. But it is also quite a simple one. Those system scaffolding brands that have NASC approval and are TG30 compliant have been independently verified for product quality, customer support, overall offering and price point. So those companies should be your starting point. From that perspective, every business in the industry knows exactly who’s in their market, and what the competitive position is. Add in those new businesses who are seeking approval – because they know they have a high-quality offering – and you have an active market that makes it easier for clients to evaluate their options. So, as a contractor thinking about investing in system scaffolding, you have a good spread of offers, and a clear basis for comparison. I need to mention mixing as part of this discussion. Where you are just using tube and fitting, mixing is not an issue. But if you’re using tube and fitting and a staircase, for example, that is a form of mixing. My conversations with the NASC have made it clear that the introduction of TG30 takes system scaffolding onto a level playing field with tube and fitting in terms of design compliance. This alignment removes what the NASC sees as a long-standing barrier to adoption by providing a recognised, cost-effective route to design compliance for system scaffolding that mirrors the robustness and assurance of the tried and tested TG20 tube and fitting solution. But it does open the question of mixing. Any NASC-approved system scaffolding in its original form is, in my personal opinion, the best option to choose for any scaffolding contractor. But I do appreciate that some companies wish to – and do – mix equipment and as long as that equipment has manufacturers mixing approval certification or an engineer’s technical assessment and is in line with the engineering criteria set by TG30, then it’s compliant. And so, that adds to the competitive landscape.

Top tips for healthy competition

It’s easy to say that competition is a valuable thing in the market – but how do you manage it on a day-to-day basis? Here are my top tips. Know your real competitors. Any good business plan involves a competitor analysis. Who are your main competitors and how do their product, pricing and service offerings differ from yours? How do they target customers? Do they invest in good quality marketing to support their sales teams? What does their after-sales service look like? Understanding your competition allows you to see your own strengths and weaknesses and plan accordingly. We all have something to learn from each other. Respect the competition. We work in a relatively small industry, where people know each other well. You may come across your competitors at industry showcases like ScaffEx, or by taking part in NASC committees and events. No good ever comes of bad-mouthing your competition. In fact, by building respectful relationships and an open dialogue (whilst keeping your own strategies confidential, of course), you become part of a better, more productive industry in general. Be clear about your goals. Competition is healthy because it gives you an incentive to continually review your strategy and goals. But I’m still amazed by the number of businesses I talk to who don’t have even a short-term business plan. A clear strategy and defined, measurable goals will help you to benchmark and measure your progress against your major competitors. Don’t be afraid to change. But don’t change unnecessarily. You want to be leading the crowd, not following it. If you can see that you need to improve in a certain area, get on with it. But focus on your own growth and your own goals so that you have a clear way forward. Be realistic. Remember that bigger isn’t always better. When a potential customer analyses what product they should invest in, they have to look at your complete offering across the board to see how it might be beneficial for their own business. In some respects, elements of what is offered have little potential benefit given the size of the customer’s business, or the activity levels. So you won’t win every customer, and that’s just business.

Does endorsement help your competitive edge?

I’ve been asked over the past two or three years to endorse or promote various products. All but three, I’ve turned away. It’s humbling to know that my opinion and support matters to businesses. And because of that, I don’t endorse everything. I’m very clear about the products and businesses I work with – they must be high quality products that genuinely make a difference to scaffolding contractors. The business itself must be forward-thinking and have good plans in place to have an impact in the market. And the people must be professional, hard working and able to take advice and critical input. That’s why you won’t see me endorsing anything and everything – so far, I’ve worked with Layher on its Allround system scaffolding, with Kewazo on its LIFTBOT and with Baton software on its dedicated ERP system. I’ve also started working with ULMA, a Spanish-based brand that works internationally. I’m helping ULMA to shape its business plan and offering for entry into the UK market with the BRIO system, which is currently going through the NASC approval process. And this work is about bringing more options, competitions and offerings to the scaffolding contractor market. I’m no longer the MD of one company – I’m an advocate for the wider benefits of system, and the long-term commercial success of the industry. I’ve worked with and alongside other system manufacturers and they all have my respect. We all believe in the same outcome for contractors – and that’s the important thing. To summarise, being truly competitive means having a clear vision that’s based on a deep understanding of your market, and is translated into strategies and actions that you can measure. So embrace competition – use it to make your own business better and stronger, and you will automatically help to give your clients the outcomes they want and need – and support the industry to flourish.

Engineering excellence in the Alps: Pilosio’s Olympic challenge

When the iconic Zuel ski jump in Cortina d’Ampezzo needed renovation ahead of the 2026 Winter Olympics, the project demanded more than standard scaffolding solutions. The 51-metre tower and 83-metre inrun ramp, perched in the Venetian Alps and exposed to fierce mountain winds, required engineering precision that would test even experienced contractors. Italian manufacturer Pilosio, working with scaffolding contractor Euroedile, delivered a solution that demonstrates how modern scaffold engineering can meet complex architectural challenges whilst respecting historic landmarks.

The Challenge

The Zuel ski jump has been a fixture of the Cortina d’Ampezzo basin since hosting events during the 1956 Winter Olympics. Its distinctive silhouette, familiar to generations of visitors and immortalised in James Bond films, had gradually deteriorated over the decades. Restoring the structure presented several significant obstacles. The ski jump’s irregular geometry, with its steeply inclined inrun ramp and vertical tower, meant standard scaffolding configurations would not work. The site’s altitude and exposed position subjected any temporary structures to strong winds. Meanwhile, the building’s status as a local landmark demanded an approach that would harmonise with the surrounding landscape. Bergamo-based contractor Ecoedile commissioned Euroedile Scaffolding to design and erect the scaffolding. The brief was clear: fully encapsulate the ski jump to enable comprehensive restoration whilst maintaining structural integrity and worker safety throughout.

The Solution

Euroedile’s project manager, surveyor Daniele Crosato, knew the project required detailed planning before a single tube reached site. His team began with full 3D modelling of the temporary structures, creating a digital twin that could be shared with site management and used to identify potential issues before installation. “This model enabled us to identify a crucial aspect: the temporary structures were designed to transfer all loads directly to the ground,” Crosato explains. The approach eliminated the need to anchor into the historic structure itself, protecting the building fabric whilst ensuring stability. The solution ultimately required 160 tonnes of steel and aluminium temporary structures, comprising 22 kilometres of linear steel tube and 2,700 square metres of working platforms—equivalent to ten tennis courts of safe working area at height. Euroedile selected Pilosio’s MP multidirectional scaffolding system as the backbone of the installation. The system’s versatility proved essential in adapting to the ski jump’s complex geometry, allowing standards and ledgers to follow the varying inclinations and curves along both the inrun ramp and tower. “The MP system’s four-way connectivity gave us the flexibility to configure the scaffold around a highly non-standard structure,” says Crosato. “We needed that adaptability to maintain structural stability whilst supporting working loads, equipment and personnel in an exposed environment.”

Access and Logistics

Getting workers and materials to working height on a structure of this scale presented its own challenges. Euroedile installed four suspended walkways extending from the central tower to stepped platforms beneath the ramp, providing quick access to key working areas. For vertical transport, the team employed Pilosio’s Up transport platform, using it to lift both materials and personnel to the upper levels. Whilst the platform provided the fastest route to height, safety considerations meant installing a full-height access stairway as an emergency escape route for the workforce. The logistics of moving 160 tonnes of scaffold components onto an alpine site, then assembling them around an irregular structure at height, required careful sequencing. The 3D model proved invaluable here, allowing the team to plan the build sequence and identify potential bottlenecks before they became site problems.

The Pilosio Perspective

For Pilosio, based in Tavagnacco, the project represents the kind of high-profile application where their engineered systems can demonstrate their capabilities. Company president Nereo Parisotto sees the installation as more than just scaffolding. “A symbol that, for years, everyone entering the Ampezzo basin has seen on the left, gradually fading under the effects of time and decay,” he notes. “Looking at it today, mid-transformation, we see not only its glorious past but also the engineering developed by our technical team, who set out to design structures in harmony and perfect balance with the surrounding environment.” The shiny steel grid of standards and ledgers has created what Parisotto describes as a structural geometry that magnifies rather than obscures the landmark. The installation has become something of a local attraction itself, with residents stopping to photograph the wrapped structure.

Technical Specs

The scale of the installation reflects the complexity of the challenge:
  • Tower height: 51 meters
  • Inrun ramp length: 83 meters
  • Total structure weight: 160 tons (steel and aluminium)
  • Linear tube: 22 kilometers
  • Working platform area: 2,700 square meters
  • Access walkways: Four suspended units
  • Vertical transport: Pilosio Up platform with multiple landings
  • Emergency access: Full-height stairway
All loads were transferred directly to ground level, with the scaffold designed to withstand wind loading whilst maintaining stability across its full height.

Lessons and Outcomes

The project demonstrates several principles that apply beyond this specific installation. Full 3D modelling allowed the team to identify and solve problems digitally before they became expensive site issues. The MP multidirectional system’s versatility proved essential when working with non-standard geometry. Meanwhile, careful attention to access and logistics ensured the scaffold served as an effective working platform rather than simply meeting minimum safety requirements. Ecoedile’s restoration work is progressing with the support of Euroedile’s temporary structures. The scaffold is scheduled for dismantling during the first months of 2026, when the restored ski jump will be returned to the community ahead of the Winter Olympics. The story does not end there. Pilosio’s structures will be redeployed for restoration of the ski jump’s side stands, also part of the overall contract awarded to Ecoedile. The ability to adapt and reuse the temporary structures across different phases demonstrates the economic value of well-engineered scaffold systems on complex projects. For Pilosio and Euroedile, the Cortina ski jump represents a showcase project—the kind of high-profile, technically demanding installation that tests systems and capabilities. As the scaffold currently enveloping the structure catches the alpine light, it stands as a testament to modern scaffold engineering meeting historic architecture. This article was originally published in Issue 28 of the ScaffMag magazine.

Layher Allround supports complex heritage restoration at Royal Victoria Country Park

Layher UK has worked in close partnership with Skill Scaffolding on a demanding heritage restoration project at the Abbey in Royal Victoria Country Park, Southampton, delivering a scaffolding solution shaped by early involvement, technical support, and engineered system design. The Abbey holds a prominent place in Southampton’s history. Opened by Queen Victoria and later associated with Florence Nightingale, it remains one of the city’s most recognisable landmarks. Any restoration work required an access solution capable of supporting significant loads while protecting sensitive historic fabric. Appointed by DART, Skill Scaffolding selected Layher Allround system scaffolding, working alongside Layher UK from the outset to develop a solution tailored to the building’s scale and geometry. Layher’s early engagement helped ensure the scaffold was not only structurally robust but also practical to install and manage within a constrained heritage environment. This collaborative approach reflects Layher’s 4×S philosophy, built around Service, Support, Solutions and Supply, which underpinned the project from planning through to delivery.

Engineered solutions, supported on-site

The Abbey’s size and layout required a bespoke scaffold arrangement incorporating long-span bridging, multiple access levels, and high load capacity. Layher Allround’s modular design allowed the structure to be adapted around architectural features while maintaining consistent system performance. Specialist design solutions were required to manage the scaffold’s height and weight. Crane-assisted lifts were used to position materials at extreme elevations, with Layher Allround components providing the strength and reliability needed during critical phases. Layher UK’s technical and site teams, including Clive Rowe, worked closely with Skill Scaffolding throughout installation, providing ongoing support as the scaffold took shape. Sean Pike, Managing Director of Layher UK, said: “We were pleased to support Skill Scaffolding and the project team on this prestigious heritage scheme. The project demonstrates how Layher Allround can be integrated into complex environments, while close collaboration and on-site support ensure the right solution is delivered safely and efficiently.” One of the most demanding stages coincided with exceptionally high winds, adding further pressure to lifting operations and sequencing. Despite these conditions, the scaffold was installed safely and to programme.

Efficient installation through system thinking

Making full use of Layher Allround’s adaptability, the team adopted a downward installation sequence rather than a conventional upward build. This method improved stability and reduced risk, while helping maintain progress on a complex and exposed site. Material handling was supported by the firm’s robotic system, reducing manual handling during labour-intensive phases. Combined with the efficiency of Layher’s system components and reliable material supply, this helped maintain productivity without compromising safety. Skill Scaffolding says the installation began with scaffold towers and kentledge to support the overall height,before large bridging beams were installed, among the biggest the company has undertaken to date. Three of Skill’s most experienced gangs were deployed for this phase, working in close coordination as the scaffold took shape.

Respecting the building at every stage

Throughout the project, protecting the Abbey’s historic fabric remained a priority. Layher Allround enabled safe access from floor level to roofline while minimising contact with sensitive surfaces. Scaffold positioning and protection measures were continually reviewed as works progressed. Skill Scaffolding’s Health and Safety team conducted regular inspections, ensuring the structure remained compliant and secure throughout the restoration.

A shared approach to delivery

The completed scaffold reflects a shared approach between Layher UK and Skill Scaffolding, combining engineered systems, technical support, reliable supply, and skilled installation. It demonstrates how Layher’s 4×S philosophy translates into practical outcomes on site, particularly on complex heritage projects where there is little margin for error. The project adds another high-profile heritage scheme to Layher UK’s portfolio and reinforces the role of Layher Allround as a dependable system for demanding restoration environments.

GEDA transport system supports renovation of Augsburg landmark

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AK Scaffolding steps up training for Scaffold Builders Competition in Las Vegas

Manchester based AK Scaffolding has started intensive training as it prepares to compete in the SAIA’s Scaffold Builders Competition, set to take place on 20 January in Las Vegas.

The team recently spent time at Layher UK’s Eggborough depot, working with the Layher system as part of its build-up to the competition. The visit focused on familiarisation, speed, accuracy and teamwork, all key elements of the timed event.

Led by Owner and CEO Aaron King, AK Scaffolding will represent the UK and Europe at the event, which forms part of the wider Scaffold & Access Industry Association programme in the United States. Welcoming the team to the depot, Layher UK’s Andy Dallas said the company was pleased to support their preparations. “We are glad to welcome AK Scaffolding and to support them for the upcoming US competition,” he said. “Myself and Layher UK will be watching and rooting for them. Good luck, boys.” The AK Scaffolding team brings decades of combined experience to the competition. Aaron King has 25 years in the industry and is joined by coach Paul Ward, who has 30 years’ experience. The team also includes Aaron Maguire, Steven Findlay, Stephen Littlehales and Michael Jurkevicius, each with more than a decade working in scaffolding across a range of sectors. Speaking ahead of the event, Aaron King said the opportunity to compete internationally was a source of pride for the business and the wider UK industry. “Me and the team are very honoured and privileged to be chosen as representatives of the UK and Europe to compete in the Scaffold Builders Competition,” he said. “We are beyond grateful and will do the UK proud.” The competition will see teams tested on build quality, safety and speed, with AK Scaffolding aiming to showcase UK skills and standards to an international audience.

Lindsey Oil Refinery assets sold as refining restart ruled out

The assets of the Lindsey Oil Refinery in North Lincolnshire are to be acquired by Phillips 66, following the collapse of its former owner, Prax Group. Administrators confirmed the sale this week, bringing an end to months of uncertainty over the future of one of the UK’s last remaining oil refineries. However, Phillips 66 has stated that it does not plan to restart refining at the site. Instead, the company intends to integrate parts of the Lindsey site into its wider Humber operations, using the existing infrastructure for storage, terminals and logistics. The refinery, which ceased operations in 2025 after Prax entered insolvency, had a processing capacity of around 113,000 barrels per day. Its closure marked another reduction in the UK’s domestic refining capability. For the workforce, questions remain. Around 250 employees have continued working on site during the administration process, but long-term job security has not been confirmed. Current employment arrangements are understood to be in place only until the end of March. Local leaders and trade unions have welcomed the sale as a step away from full closure but have raised concerns about the impact of a permanent end to refining on skilled jobs and the regional supply chain. From an access and scaffolding perspective, the decision is likely to have knock-on effects. Major refinery maintenance, shutdowns and upgrades have historically driven long-term, high-value access packages. A shift toward storage and terminal use typically requires fewer large-scale scaffold structures and more intermittent maintenance access. Phillips 66 said the transaction remains subject to regulatory approvals and final completion conditions. Government officials said the outcome represented the best available option for creditors while preserving elements of the site’s strategic energy infrastructure.

Breaking Barriers: Francesca Fuser on Innovation, Leadership, and Pilosio’s UK Ambitions

When Francesca Fuser sent her CV to Pilosio, she wasn’t just looking for another job. She was looking for the right fit. After years in the technology sector at Mermec Group and then as an Export Manager developing Middle East markets, she’d had enough of corporate giants. “Sending my CV to Pilosio was the best choice. I found the ideal environment to leverage my international and commercial experience, perfectly matching my dynamic and proactive temperament.” But here’s the thing. Her connection to construction runs deeper than any CV could show. Growing up in Italy’s wealthy Northeast, the sector is literally in her DNA. Her grandfather was a local construction pioneer. Her father? At 73, he’s still on site. “It was he who suggested I apply, not generically, but to Mr. Parisotto himself, the owner of Euroedile.” The timing couldn’t have been better. Euroedile, a leading scaffolding contractor in Italy, had just acquired Pilosio. The industry was watching. “I distinctly recall the interview, which took place during the height of the COVID-19 pandemic, with masks and all. Essentially, it is the story of a scaffolding contractor who bought a manufacturing company. What better example of professional growth for me?”

Building From the Ground Up

Her approach? Unconventional, to say the least. “I started with a notebook and a LinkedIn account. A few trips, a few posts, and from there, I built my community, dedicating all the time I had, weekends and sleepless nights. Because let’s be honest, when results are slow to arrive, sleep doesn’t give you a discount.” That dedication has paid off. Today, she’s spearheading efforts in the UK and the United States, where Pilosio recently signed a partnership with Skyclimber for Flydeck distribution in North America. But it hasn’t all been smooth. “I remember being incredibly tense during the Bridge Conference in Scotland. I had to speak in public, and in English, no less.” A podcast featuring Brené Brown and Adam Grant helped: “Don’t feel any shame being vulnerable, take a deep breath, own it and take on the world.” The biggest lesson? “I’ve often faced limitations due to linguistic, cultural barriers, or simple stereotypes. I realised that it is precisely attentive listening that overcomes every obstacle and builds true value.”

Connection as Strategy

Ask Francesca about her leadership style and she doesn’t hesitate. “My leadership style is founded on connection. Empathy is the keystone for me, not only for daily communication but for generating future opportunities.” It’s not just talk. This philosophy runs through everything she does. “Knowing how to attract is the first hook in any lead acquisition funnel.” When it comes to talent, she has a clear philosophy. “I firmly believe that each of us possesses gifts, and the greatest challenge is recognising them and, for the employee, accepting the opportunity to see them emerge.” Take Francesco De Martino, now managing Pilosio’s Dubai branch. “He was a contact from my previous job, and I immediately recognised his talent. When we needed someone for the Middle East market, he was the perfect candidate.” Today, thanks in part to their partner Al Laith, Flydeck is being used on some seriously impressive construction sites.

Engineering-Led Innovation

So what makes Pilosio different? For Francesca, it’s the unique combination of manufacturing expertise and real contractor experience. “Pilosio carries a historical legacy of product quality and engineering expertise. Euroedile brings the experience of a leading contracting firm, with decades of direct work on site.” That contractor perspective changes everything. “We don’t innovate for the sake of it, but to solve concrete construction site problems.” The Flydeck system is a perfect example. Born from a real need—rapid, safe installation with minimal logistical footprint—it puts operator safety first. “The health and life of the operators, because less weight means better work.” The numbers tell their own story: 200 square metres per day with just three operators. Applications range from ceilings to stadiums, oil and gas plants to data centres.
IXI Truss Beam
Then there’s the IXI Truss Beam, which made waves at Bauma. “The IXI is not just a truss. It’s true genius lies in the direct connection to the rosette’s wedge and the elastic pin, which ensures a remarkably faster installation.” The technical claim is bold: “It represents the truss with the best bending moment on the global market, the best ratio between load capacity and self-weight.” But here’s what sets Pilosio apart. “Customer feedback is the lifeblood of our development process. Innovation is not born in an ivory tower. It is born on the construction site.” Right now, they’re collaborating with Ross Brown of I-scaff on an innovative scaffolding accessory.

Cracking the UK Market

The UK. For international manufacturers, it’s both opportunity and challenge. “The United Kingdom represents the authority of the scaffolder for everyone. History teaches us this, and it must be respected.” The response has been encouraging. “The UK market appreciates our combination of a certified product and an engineering approach. We’ve seen strong interest in our systems, which offer clear logistical efficiency and assembly time savings.” Pilosio’s calling card? Flydeck. “This system, which the railway and infrastructure industry loves for its installation speed and logistical efficiency, has allowed us to quickly capitalise on brand awareness.” Looking ahead, Francesca sees change coming. “Over the next 12 to 18 months, I expect a significant change of pace in the British market in general. I observe a clear acceleration in terms of open-mindedness and entrepreneurial spirit.” She’s not naive about the challenges. “We know that tube and fittings are deeply rooted in the UK. It’s a true art, if you will.” But the reality is shifting. “The high pressure on labour costs and project timelines makes it essential to orient every decision towards site efficiency.”

Strategic Partnerships

The partnerships with JMAC and Creator came from a place of self-awareness. “It all starts with self-awareness: when you know who you are, you know how to achieve your goals. Pilosio is not the only player in the scaffolding sector, but in recent years, we’ve distinguished ourselves as the driving manufacturer in innovation.” The alignment with JMAC and Creator felt natural. “Both Luis and Ryan started from scratch and embody our same values of respect, ethics, and a will for change. But what brought us together was a concrete need: the infrastructure sector, particularly the railway world, urgently required an installation partner and a British designer who could support our innovative systems locally.” The partnership structure is carefully designed. “The agreement with JMAC and Creator is structured as an exclusive partnership, but it is vital to define the scope of that exclusivity.” For the Flydeck system’s UK launch, Pilosio needed two distinct partners: JMAC, as the scaffolding specialist to handle exclusive distribution, sales, training, and rental services; and Creator, to provide the initial British design expertise to ensure compliance with UK regulations. But here’s the crucial part. “This partnership does not restrict the end market: the Flydeck system is intended for unrestricted use by all scaffolders in the UK, and any engineering firm can utilise the system in their designs. This collaboration demonstrates that both JMAC and Creator are focused on opening doors for the product, prioritising market growth over restrictive competition.” For Francesca, collaboration isn’t optional. “No player, however innovative, can face today’s complex challenges alone.” She points to the IXI Truss Beam, developed with Arka Chorbajian. “It is by combining Pilosio’s engineering with the practical know-how of those who assemble every day, that is, the mind of an engineer and the hands of a scaffolder, that we create products that are truly efficient and safe.”

Sustainability and the Future

At Pilosio, sustainability isn’t just a box to tick. “Our sensitivity toward sustainability is an ethical conviction and a new business model.” The strategy is threefold: keeping production in Italy for quality control, developing products with optimised materials that reduce transport weight and emissions, and creating targeted solutions like the BlueSky system for hydro-washing operations. Is sustainability a dealbreaker? “Absolutely, yes. But I don’t see it only as an individual ethical choice by the customer. It is rather a necessary and unavoidable response to a social and regulatory issue that can no longer be ignored.” Looking ahead, Francesca sees a clear trend. “The future is driven by logistical and site efficiency, but above all, by the valorisation of the operator.” And she’s refreshingly practical about it. “We must stop thinking about science fiction solutions. There’s no need to go to Mars. Instead, we must focus on small engineering attentions that significantly improve life on site.” What does that mean? Minimising time at height. Lighter, modular products. Optimised load capacity-to-weight ratios. Less transport cost. Less physical strain. “Technology doesn’t replace experience. It empowers it, improving efficiency and safety. It requires the courage to embrace new methodologies, but also the willingness to listen to those who propose them.”

Personal Reflections

Ask about her proudest moment and Francesca has to think. “From a team professional standpoint, the most gratifying moment was this year at SCAFFEX. Not only for the number of meetings but for the tangible recognition we received in terms of the most innovative stand.” But there’s something else. “Being here today, in an interview of this level, surprised me. It makes me deeply proud of the journey I’ve undertaken and the trust the Pilosio team has placed in me.” She’s quick to acknowledge the team behind her, particularly Garry Adams, and her primary inspiration, Mr. Parisotto. “The greatest lesson he taught me is the importance of treating the large client and the small client the same way, with the same attention and respect.” Balancing technical innovation with human leadership comes naturally. “When we develop a system that reduces the time an assembler spends at height, we’re putting human safety first. When we design products that are lighter and easier to assemble, we’re applying the ethic of respect for physical fatigue and daily work.”

Advice for the Next Generation

For those looking to build careers in scaffolding and access, especially women, Francesca’s advice is straightforward. “My personal experience at Pilosio and in the construction world has been one of finding open doors, and I firmly believe that this sector is ready and eager to welcome female talent.” The key? Discipline and determination. “I was raised by my family to be who I want to be, but with respect, independence, and determination. The true differentiating factor today is the will to do.” She notes an important dynamic. “Men have a greater capacity for group dynamics than we do. Therefore, I believe that the real change will happen when women also actively begin to support and promote other women. This does not mean taking space away from men, who remain valued colleagues and partners, but simply putting a few more ‘female chairs’ in the room.” She gives credit to the women who’ve supported her journey: the SAIA female team, from Christina Reed to Jackie Davis. The Petite Agency team, Sophia Gowland and Maddy Howe. Rachel Young. And leaders like Suzannah Nichol OBE, CEO of Build UK and Kelly Winckler, CEO of Skyclimber. Recently, she put out a call for an all-female community in the scaffolding world. “I must say I found great solidarity.”

What’s Next

For 2026, the ambitions are big. “Pilosio UK will transition from a strategic start-up phase to a fully operational and consolidated market player. By collaborating with our partnerships, JMAC and Creator, we will work to make our innovative systems, particularly the IXI Truss Beam and Flydeck, the benchmark standard for large contractors.” The plan includes workshops, Demo Days, and a presence at GIC (Italian Concrete Days). “We consider this an open invitation to all professionals and partners, including those from abroad.” As for personal success? “For me, success is intimately linked to the challenge. The beginning of this journey was arduous. I admit that I was sometimes underestimated. But this resistance was my greatest motivation.” Success in the UK means giving British customers the chance to believe in innovation. “It means having demonstrated that female leadership, founded on competence and determination, can not only survive in a traditionally male sector, but can also drive change and progress.” And she leaves us with the question she always asks: “Who are you? Pioneer or Follower? Remember, the former have always written history for the latter.” This article was originally published in Issue 28 of the ScaffMag magazine.