Deborah Services employee wins Pride of Britain Awards

ADVERTISEMENT

Deborah Services Ltd (DSL) employee and national hero, Matt Adams, a member of the Hartlepool Royal National Lifeboat Institution (RNLI), has won the Daybreak’s Emergency Services Award at the Daily Mirror’s Pride of Britain Awards held last night at Grosvenor House on London’s Park Lane. He has been with the company for 18 years, based in the Hartlepool office.

Matt born in Hartlepool is a volunteer crew member of the Hartlepool RNLI and Coastguard Rescue Team who saved a teenager from drowning on 30th September 2011. The volunteers had a race against time to save Peterlee teenager Neil Robson, who was trapped in sand with the tide coming in quickly. The 17-year-old had become stuck on Seaton Carew beach while trying to rescue his little brother, who escaped unharmed.

Speaking ahead of the awards, Matt said, “I’m honoured to receive the Daybreak Emergency Services Award with the volunteer crew from Hartlepool RNLI. This rescue was a fantastic team effort that managed to save a boy’s life, and I’m thankful I was there on the day to help free Neil and bring him to safety.”

Steve Flounders, Managing Director of Deborah Services said, “We are so proud to pay tribute to Matt and his team whose bravery saved Neil’s life. Matt is a national hero, and a committed employee at DSL who is dedicated to helping others through his role as a volunteer with the Hartlepool RNLI. We sincerely congratulate him for this outstanding achievement.”

The RNLI crew was first on scene in an inshore lifeboat under the command of helm Clare Gibbin. Other volunteers from Hartlepool lifeboat station travelled to the beach by car. Despite the risk of being trapped in the sand themselves, five RNLI crew members entered the water to help free Neil.

With sand and water levels reaching their chests, RNLI crew Liam Dunnett and Mark Barker fought to keep Neil’s head above water while Darren Killick, Rob Archer and Matt Adams dug sand away from Neil’s legs. During the rescue operation they had to remove their lifejackets to enable them to work under the surface of the water.

Coastguard Rescue Officers Colin Lodge and Chris Hornsey also arrived to help dig Neil free from the sand. The ordeal lasted 75 minutes and with just moments to spare, he was freed from the sand with the help of a high-pressure hose supplied by the fire service.

Neil, who escaped with mild hypothermia, cuts and bruises, said: ‘‘The RNLI and Coastguard did an amazing job. I’m very grateful for what they did for me under terrifying circumstances.’’

 

Let us know your thoughts on this story in the comments below 

Most popular ↑

Avontus unveils AI platform linking scaffold design, inventory and business data

Avontus has unveiled a new artificial intelligence platform designed...

Former boxing champion Carl Frampton joins Advanced NI Scaffolding charity golf day

Advanced NI Scaffolding has announced its first charity golf...

Australia launches national scaffolding best practice guidelines

The Scaffolding Association Australia (SAA) has launched the first...

AT-PAC and partners deliver major weather protection scheme in Sweden

Around 700 tonnes of AT-PAC Ringlock scaffolding has been...

SAIA Convention gets underway with record attendance

The 2026 SAIA Annual Convention & Exposition is underway...

Latest news

ADVERTISEMENT
More from
Latest articles

Altrad to merge Generation and TRAD UK under single brand

Altrad has announced it will merge Generation Hire & Sales and TRAD UK into...

SAIA names 2026 Project Award winners at Nashville convention

The Scaffold & Access Industry Association has named the winners of its 2026 Project...

Avontus unveils AI platform linking scaffold design, inventory and business data

Avontus has unveiled a new artificial intelligence platform designed to connect scaffold design, inventory,...

SAIA Convention gets underway with record attendance

The 2026 SAIA Annual Convention & Exposition is underway in Nashville with the largest...

AT-PAC and partners deliver major weather protection scheme in Sweden

Around 700 tonnes of AT-PAC Ringlock scaffolding has been installed to support a major...

Former boxing champion Carl Frampton joins Advanced NI Scaffolding charity golf day

Advanced NI Scaffolding has announced its first charity golf day, bringing together customers, suppliers...

Australia launches national scaffolding best practice guidelines

The Scaffolding Association Australia (SAA) has launched the first version of its Australian Best...

Layher UK draws contractors to Eggborough technical open day

Layher UK welcomed scaffolding contractors, customers and industry professionals to its Eggborough depot this...