Ad
Saturday, December 20, 2025

Deborah Services employee wins Pride of Britain Awards

ADVERTISEMENT

Deborah Services Ltd (DSL) employee and national hero, Matt Adams, a member of the Hartlepool Royal National Lifeboat Institution (RNLI), has won the Daybreak’s Emergency Services Award at the Daily Mirror’s Pride of Britain Awards held last night at Grosvenor House on London’s Park Lane. He has been with the company for 18 years, based in the Hartlepool office.

Matt born in Hartlepool is a volunteer crew member of the Hartlepool RNLI and Coastguard Rescue Team who saved a teenager from drowning on 30th September 2011. The volunteers had a race against time to save Peterlee teenager Neil Robson, who was trapped in sand with the tide coming in quickly. The 17-year-old had become stuck on Seaton Carew beach while trying to rescue his little brother, who escaped unharmed.

Speaking ahead of the awards, Matt said, “I’m honoured to receive the Daybreak Emergency Services Award with the volunteer crew from Hartlepool RNLI. This rescue was a fantastic team effort that managed to save a boy’s life, and I’m thankful I was there on the day to help free Neil and bring him to safety.”

Steve Flounders, Managing Director of Deborah Services said, “We are so proud to pay tribute to Matt and his team whose bravery saved Neil’s life. Matt is a national hero, and a committed employee at DSL who is dedicated to helping others through his role as a volunteer with the Hartlepool RNLI. We sincerely congratulate him for this outstanding achievement.”

The RNLI crew was first on scene in an inshore lifeboat under the command of helm Clare Gibbin. Other volunteers from Hartlepool lifeboat station travelled to the beach by car. Despite the risk of being trapped in the sand themselves, five RNLI crew members entered the water to help free Neil.

With sand and water levels reaching their chests, RNLI crew Liam Dunnett and Mark Barker fought to keep Neil’s head above water while Darren Killick, Rob Archer and Matt Adams dug sand away from Neil’s legs. During the rescue operation they had to remove their lifejackets to enable them to work under the surface of the water.

Coastguard Rescue Officers Colin Lodge and Chris Hornsey also arrived to help dig Neil free from the sand. The ordeal lasted 75 minutes and with just moments to spare, he was freed from the sand with the help of a high-pressure hose supplied by the fire service.

Neil, who escaped with mild hypothermia, cuts and bruises, said: ‘‘The RNLI and Coastguard did an amazing job. I’m very grateful for what they did for me under terrifying circumstances.’’

 

Let us know your thoughts on this story in the comments below 

ADVERTISEMENT

Popular Categories

Latest news

Scaffmag’s Top Ten stories of 2025

As 2025 draws to a close and we prepare for the festive break, we're taking a moment to reflect on another remarkable year for...

Spartan Scaffolding eyes expansion with new Newport Docks facility

One of Wales’ established scaffolding contractors has secured a new base at Newport Docks as part of its growth plans across South Wales and...

JR Group charity gala raises £170,000 for Reverse Rett

One of Scotland’s leading construction and scaffolding businesses has raised £170,000 for the charity Reverse Rett after hosting a major fundraising gala to mark...

Norway joins IASA as international membership continues to grow

Norway has become the latest country to join the International Access and Scaffolding Association (IASA), following the Federation of Norwegian Industries’ decision to become...

Peoples Safety Ltd showcases AT-PAC’s Ringlock versatility on Edinburgh theatre redevelopment

Peoples Safety Ltd’s deployment of the Ringlock modular system has shown how engineered components can bring the adaptability, accuracy and efficiency that sensitive, multi-phase...

Scaffmag expands into US market with SAIA partnership

Scaffmag is expanding into the United States through a strategic multi-year partnership with the Scaffold & Access Industry Association to produce SA Magazine from...

Mark Parkin leaves role as Strategic Director at the Scaffolding Association

The Scaffolding Association has confirmed that Mark Parkin has stepped down from his position as Strategic Director. In a statement to Scaffmag, the Association said:...

PERI systems boost efficiency on £200m Walsall waste facility

Specialist contractor Careys is using advanced formwork and scaffolding systems from PERI UK to construct the 40-metre reinforced concrete structure at the Walsall Energy...

Scaffolders among workers hit by alleged coordinated layoffs at Sellafield, says Unite

Unite has accused a group of major contractors at Sellafield of issuing coordinated layoffs during ongoing industrial action, alleging that scaffolders and other construction...

Construction College Midlands partners with AT-PAC to expand system scaffolding training

Construction College Midlands has formed a new partnership with scaffolding manufacturer AT-PAC as part of a wider push to strengthen training provision across the...

Latest news

ADVERTISEMENT

Magazine

Winter Issue #28 | Past issues >>

Popular

Mark Parkin leaves role as Strategic Director at the Scaffolding Association

The Scaffolding Association has confirmed that Mark Parkin has...

Cars damaged after scaffolding collapses on Hove residential street

Several vehicles were damaged yesterday after scaffolding collapsed onto...

Scaffolders among workers hit by alleged coordinated layoffs at Sellafield, says Unite

Unite has accused a group of major contractors at...

Peoples Safety Ltd showcases AT-PAC’s Ringlock versatility on Edinburgh theatre redevelopment

Peoples Safety Ltd’s deployment of the Ringlock modular system...

PERI systems boost efficiency on £200m Walsall waste facility

Specialist contractor Careys is using advanced formwork and scaffolding...

Related articles

ADVERTISEMENTS

Latest topics

Cars damaged after scaffolding collapses on Hove residential street

Several vehicles were damaged yesterday after scaffolding collapsed onto...

Scaffmag’s Top Ten stories of 2025

As 2025 draws to a close and we prepare...

Spartan Scaffolding eyes expansion with new Newport Docks facility

One of Wales’ established scaffolding contractors has secured a...

JR Group charity gala raises £170,000 for Reverse Rett

One of Scotland’s leading construction and scaffolding businesses has...
ADVERTISEMENTS