Leading scaffolding and industrial services provider NSG has undergone a major rebrand to reflect its successful integration into the France-based multi-national Altrad Group. The Deeside based company – which works on projects across the UK – has been rebranded as Altrad NSG, 18 months after its acquisition. The rebrand will enhance the business’s financial and structural strength in the UK market, following a period of integration within the Altrad Group. Altrad NSG has already embarked on a nationwide programme of expansion and acquisition, and with the backing of the Altrad Group, the business is actively pursuing opportunities in new sectors. Altrad NSG is one the UK’s leading providers of industrial services focused on building, maintaining, overhauling and decommissioning the nation’s infrastructure. Since the company’s foundation in 1971 as a provider of scaffolding, the business has built up a strong national portfolio of experience across a wide range of sectors, such as on and offshore oil and gas, petrochemical, pharmaceutical, power generation (including nuclear), steel production, shipbuilding, rail and civil infrastructure. Mike Carr, Managing Director of Altrad NSG, said: “NSG has been operating as an industrial services specialist for over 40 years and during that time has seen many changes. Since its inception as a scaffold provider the company has grown to provide multiple industrial services including Thermal Insulation and Cladding, Protective Coatings, Painting and Blasting, Water Jetting and Rope Access. “The latest change has been the acquisition of NSG by the French based multinational Altrad Group. The acquisition took place in June 2011, since which time we have being working on integrating NSG within the group. We now feel that we should reflect this integration into the Altrad Group by changing the company name to Altrad NSG. “We have undergone a total brand review and are delighted to have now brought the business into the Altrad Group brand – one which is synonymous with quality, innovation, safety and experience. “We hope that our connection to the Altrad Group will support our growth ambitions by emphasising the financial and operational strength of the company. “Every business acquired under Altrad NSG – including Midlands based MTD Scaffolding – will now also fall under the Altrad NSG brand, working from the same locations and depots and with the same senior management teams.” The Altrad Group, which is privately owned, operates throughout the world with an annual turnover of over €600m. The strength of the group includes other providers of industrial services throughout Europe, a leading manufacturer of plettac contur modular system scaffold and hire and sales of an extensive range of construction products. Mr Carr added: “System scaffold can offer substantial benefits to scaffolding operations for clients and operators and with the manufacturing capabilities within the group we have the ability to meet the most demanding of requirements. “Working with Altrad NSG means working with people. From the Board of Directors throughout the whole of the Altrad NSG workforce, we are committed to delivering safe, innovative and cost effective solutions to clients. We believe in building long term relationships with clients and deploy a flat management structure to ensure we develop strong working relationships throughout the organisation led by the Board of Directors. “We hope that our customers, suppliers and employees will all continue on the journey with Altrad NSG as we continue to aim to be market leadings in our field of expertise today, tomorrow and beyond.” As part of the change, Altrad NSG has adopted the group logo which will be introduced throughout the business and the website, which is now available at www.altradnsg.com