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TRAD UK has been recognised with a major industry accolade for its commitment to health, safety and wellbeing, winning the Best HSE Campaign at the 2025 Altrad President’s Awards.
The award celebrates TRAD UK’s creation of a trilogy of innovative Visual Standards booklets, which set new benchmarks for safety across the company’s operations. Developed by the firm’s internal Health, Safety & Training Progress Unit, the campaign aims to reduce risk and improve safety culture across depots, client sites and transport operations.
The campaign impressed judges with its depth and clarity, offering practical guidance via three visually engaging booklets covering Yard & Office practices, Site Installers on client-controlled sites, and Transport. Each booklet is available in digital and printed formats and is packed with visual prompts and examples of best practices.
The initiative was recognised within the whole of the worldwide Altrad Group as the Best Health, Wellbeing, Safety or Environmental campaign delivered in the last 12 months, having achieved measurable results in accident reduction and employee engagement.
Managing Director Colin Dobson said the award reflected the company’s deep-rooted commitment to continuous improvement.
“This is more than just a win — it’s a validation of the effort our team has put into creating safer, smarter ways of working. The Visual Standards campaign is a product of our values in action. We are proud to be leading the way in making safety personal and accessible for everyone in the business.”
The Progress Unit (PU), made up of a cross-functional team led by HSEQ Manager and Fleet Controller Nick Smith, spent months visiting depots and sites to gather insight from workers on the ground.
“We’ve listened to our people, and their input has help shape this entire project.” said Nick. “Our objective was to introduce a simple way of communicating good practices and what better way is there to show ‘what good looks like’ than through pictures. Simple, effective communication and engagement with the workforce is key to changing behaviours, which is paramount to a safe and risk free working environment.”
The campaign builds on TRAD UK’s broader efforts to promote safety within its business and wider operations, including developing the TRAD Operative Training Scheme (TOTS), and the introduction of the Personal Engagement Programme (PEP), while achieving FORS accreditation at all of its depots. The company has also reported over one million man-hours without a reportable accident and no lost time injury incidents since May 2022.
The booklets have been widely welcomed across the workforce, with positive feedback from operatives, yard managers and drivers alike. The Transport edition, completed in early 2025, includes QR codes linking to further resources from TRAD UK, Altrad, the HSE and industry bodies.
TRAD UK’s campaign also earned the 2024 FASET Health, Safety and Environmental Achievement Award, highlighting its impact into the broader construction and access sector.
