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Brogan Group has appointed Geoff Beentjes as Regional Manager to lead its expansion across North England, as part of a wider national growth strategy.
The move comes alongside plans for a new service centre, which will open later this summer. The depot will serve key cities including Manchester, Liverpool, Leeds, Sheffield and Newcastle, strengthening the company’s presence across the North and Midlands.
Beentjes brings more than 30 years of experience in the access and hoist industry. He founded Hoist-it Ltd in Wigan before it was acquired by Ashtead Group (Sunbelt Rentals) in 2018. He went on to lead Sunbelt’s UK Hoist Division for six years.
At Brogan Group, his focus will be on building the northern depot, developing operations, and growing client relationships. He’ll also oversee services such as hoists, mast climbers, common towers and scaffolding.
“This is a great opportunity to apply what I’ve learned over the years,” said Beentjes. “We’ll be offering a broad range of access services, and I’m looking forward to working with clients who value safe, cost-effective solutions on site.”
Brogan Group, based near London, has operations in the UK, Ireland, Saudi Arabia, and the UAE, and it supports selected projects in Europe and the US. The company owns over 400 hoists, 600 mast climbers and a wide range of scaffolding equipment.
Director Wayne Smith said Beentjes’ appointment marked an important step in the company’s northern expansion. “Geoff’s experience and strong reputation in the industry make him a valuable addition to our team. His leadership will help us continue delivering best-in-class access solutions across the country.”
