Ad
Friday, October 31, 2025

Embrace delivers giant scaffold wrap for iconic store

ADVERTISEMENT

Cheltenham based Embrace Building Wraps has delivered a giant scaffold wrap for an iconic Chelsea department store.

In the very heart of Chelsea stands Peter Jones & Partners department store. The store is currently undergoing a significant exterior façade refurbishment program by Conamar Building Services which requires the exterior of the property to be wrapped in access scaffolding erected by AGS Scaffolding Ltd.

Jones & Partners chose to encapsulate the Kings Road and Sloane Square elevations in a digitally printed mesh PVC wrap featuring an elegant grey and white striped design with three gold logos, ‘never standing still & ‘open as usual’ messaging.

Embrace said: “As each of the three main sections of scaffolding were erected, we swiftly wrapped at different times, and then seamlessly joined to create one giant wrap measuring 2,268 m2 – that is about the same size as a row of seven double decker buses stacked four high!”

The use of the building wrap ensures the residents, visitors and local retail stores in the area didn’t have to endure exposed scaffolding and also provides protection from the dust and grime associated with the site works.

Greg Forster, Managing Director at Embrace Building Wraps added: “We are delighted to be working at Peter Jones & Partners for the John Lewis Partnership again, having previously delivered the giant wrap on the John Lewis Oxford Street flagship store a few years back.

“This was a cracking job by all concerned where the main contractor, scaffolding specialist and Embrace team all worked in unison with one common goal – to make it happen!

Each of three component wraps is the same size as three tennis courts and needed to be installed at different times. The striking creative design lines up seamlessly across both elevations – one of which has a challenging curved surface. We have all sorts of tricks up our sleeves and hundreds of jobs under our belt – that is why this printed scaffolding wrap looks sensational!”

The scaffold structure will also be dismantled in three sections during different phases of the project and when this happens the remaining scaffold sections will still be wrapped in the printed graphic until removal.

ADVERTISEMENT

Popular Categories

Latest news

House-building recovery delayed until 2029, industry warns

The Construction Products Association warns UK house-building will not recover to pre-pandemic levels until 2029 or 2030, urging government support for first-time buyers to prevent further insolvencies and job losses.

Staht secures largest ever distribution deal with Leach’s

One of the UK’s leading testing technology firms, Staht, has announced its largest ever distribution agreement after joining forces with Leach’s. The partnership will expand...

Avontus to host free webinars on digital scaffold management this November

Avontus Software has announced a series of free, live webinars in November designed to help contractors overcome the everyday challenges of tracking and managing...

Scaff25 announces global line-up of industry leaders for Sydney conference

The Scaffolding Association Australia (SAA) has revealed an impressive line-up of international speakers for its upcoming Scaff25 Annual Conference & Awards Night, set to...

Demolition firm issues statement following Manchester building and scaffolding collapse

Manchester-based demolition contractor P.P. O’Connor has released an official statement following Friday’s partial collapse of a building surrounded by scaffolding in the city centre. The...

Building and scaffolding partially collapses in Manchester city centre

A building in Manchester city centre has partially collapsed during demolition work, with scaffolding and debris seen falling into the nearby River Irwell. Emergency services...

Benchmark Scaffolding wins Silver at national awards

Benchmark Scaffolding has been recognised with the Silver Award in the Specialist Contractor of the Year category at the 2025 National Building and Construction...

Construction leaders unite against government plan to shorten apprenticeships

More than 20 construction organisations, including the NASC, have signed an open letter to Prime Minister Keir Starmer warning that plans to cut apprenticeships to eight months risk undermining skills, safety, and confidence in training.

HSE launches major construction site safety inspections in Manchester

The Health and Safety Executive (HSE) is carrying out a series of unannounced inspections at construction sites across Manchester city centre this week. Twelve inspectors...

JR Scaffold honoured with Ministry of Defence Silver Award

Paisley-based JR Scaffold has been recognised among a select group of leading Scottish businesses to receive the prestigious Silver Award from the Ministry of...

Latest news

ADVERTISEMENT

The magazine

Issue 27 | Past issues >>

Popular

Building and scaffolding partially collapses in Manchester city centre

A building in Manchester city centre has partially collapsed...

Demolition firm issues statement following Manchester building and scaffolding collapse

Manchester-based demolition contractor P.P. O’Connor has released an official...

ScaffChamp 2025: Teams Gather in Vilnius for Opening Day

The international scaffolding competition ScaffChamp 2025 has officially begun,...

Scaff25 announces global line-up of industry leaders for Sydney conference

The Scaffolding Association Australia (SAA) has revealed an impressive...

Staht secures largest ever distribution deal with Leach’s

One of the UK’s leading testing technology firms, Staht,...

Related articles

ADVERTISEMENTS

Latest topics

CISRS announces suite of new safety and inspection courses

The Construction Industry Scaffolders Record Scheme (CISRS) has announced...

House-building recovery delayed until 2029, industry warns

The Construction Products Association warns UK house-building will not recover to pre-pandemic levels until 2029 or 2030, urging government support for first-time buyers to prevent further insolvencies and job losses.

Staht secures largest ever distribution deal with Leach’s

One of the UK’s leading testing technology firms, Staht,...

Avontus to host free webinars on digital scaffold management this November

Avontus Software has announced a series of free, live...
ADVERTISEMENTS