Ad
Friday, July 18, 2025
27.1 C
London

The Voice of Scaffolding Since 2008  |  U.K. Edition

Scaffolding on Big Ben ‘falls away’ with Snapchat App

- Advertisement -

Multimedia messaging app Snapchat has created a new lens that allows London sightseers to virtually remove the scaffolding surrounding Big Ben.

In an aim to celebrate the festive season, users of the globally popular app can point their phone camera at the iconic clock tower to see the scaffold magically fall away. Big Ben is then encased in a snow globe with the words “Happy Holidays.”

The transformed virtual tower will also reflect the accurate time on the clock and recreate Big Ben’s famous bongs, chiming on the hour accompanied by four quarter-hour rings.

The Big Ben Lens will be live for several months and the creative will be adapted over time

According to Campaign Snapchat said, the lens can be used in spite of bad weather and from any viewing angle. It will work on devices as old as Apple iPhone 6 and “mid-range” Android smartphones.

The Big Ben Lens is powered by location-based and 3D mapping augmented-reality technology.

The Elizabeth Tower has been encased in scaffolding since repairs started in May 2017, while the bell, known as Big Ben, was silenced in August 2017.

- Advertisement -

Popular this week >

Scaffolding Industry Mourns the Loss of Founding Leader David Spice

Christchurch, New Zealand — The scaffolding community across New...

ScaffEx25 registrations surge as NASC targets record-breaking turnout

Registrations for ScaffEx25, the global scaffolding and access industry’s...

GKR Scaffolding trebles profits as London projects drive growth

London — GKR Scaffolding has reported a sharp...

ScaffFloat Delivers Floating Scaffold Platform for Safer Pier Work in Teesside

ScaffFloat has deployed an innovative floating platform in Teesside...

UK Scaffolding Sector Gets New Tool to Trade Used Equipment

A new online platform is set to launch later...
- Advertisements -

Related Articles >

Scaffolding Collapses Onto Van in North London

A large section of scaffolding collapsed onto a van on Stoke Newington Church Street in north London on Wednesday morning, trapping a driver underneath. The incident happened at around 07:30 am on April 16...

Latest Topics

AT-PAC Appoints New U.S. Managing Director

Atlanta, USA — Global scaffolding firm AT-PAC has named...

Scaffolder’s Epic Munro Challenge Captured in BBC Documentary

Scotland — A Scottish scaffolder has captured national attention...

GKR Scaffolding trebles profits as London projects drive growth

London — GKR Scaffolding has reported a sharp...

Scaffolding Industry Mourns the Loss of Founding Leader David Spice

Christchurch, New Zealand — The scaffolding community across New...
- Advertisement -

Popular Categories