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A Manchester-based scaffolding company is using its sites across the city to help tackle the growing issue of knife crime.
Starting this week, R.A.S Scaffolding is rolling out banners on its scaffolds along major roads, bearing the message: “Carry a Knife, Ruin a Life.”
The campaign, led by the firm’s Managing Director, Ashley Smith, aims to raise awareness and encourage young people to think twice about carrying weapons.
Speaking to ScaffMag, Mr Smith said: “The idea behind this came from seeing the devastating impact knife crime is having on young people and communities across Manchester. It’s something that’s been on my mind for a while, and I felt it was time to do something about it — even if it’s in a small way.”
Rather than leaving prime advertising space unused, Mr Smith explained the company decided to put it to positive use, hoping the banners will act as a visible reminder of the consequences of knife crime.
The initiative also builds on R.A.S Scaffolding’s previous community work, which has included supplying bleed control kits across the city — emergency resources designed to help save lives following serious injuries.
Mr Smith added: “If it makes even one person stop and think, it’s worth every bit of effort.”
The company plans to expand the campaign across the majority of its scaffolds situated in high-traffic areas over the coming weeks and is encouraging other firms in the industry to get involved.
“Let’s build futures, not fear,” Mr Smith said. “Manchester, let’s make a change.”
